Schofield White posted an update 3 months ago
Email list rental is a really cool way to easily make a email mailing list of customers without actually needing to build and maintain a site. Email leasing enables you to instantly send out emails to your subscribers with a pre-determined price attached which can then later be deleted. This enables you to rapidly build a responsive mailing list for very little outlay. I’ll explain more about the advantages and disadvantages of this method.
How does an Email List Lease Work? Your client contacts you regarding a particular product or service, and you agree to rent out your list to them for a specified length of time. The time period is typically set by you, based on the length of time it takes to generate the marketing message to the list. As soon as the marketing message has been sent, you return it back to the client, who then views it in the spam box. The client clicks “spam”, and then your email address and other details (such as your name) have been added to the spam folder. The client then opts-in to your marketing list – and is then delivered further marketing messages from your broker.
So what are the advantages of list rental? First of all, by renting out your email list, you make more money than if you had directly sold it to your clients. The way that the marketing messages are sent back and forth means that your marketing message will eventually be passed along as many times as it was originally sent. Therefore, each person on your list costs you less than if you were directly selling to each one individually. This means that your overall profit from email list rental is higher than if you were directly selling to your clients.
However, there are also disadvantages associated with someone else renting their subscribers. For example, some people may not want their information advertised to their subscribers. Perhaps they don’t view your newsletter as important or want to keep it personal. If you do not opt-in to receive emails from the owner, you are not legally obligated to allow the subscribers to see the emails, and you may find that other people can obtain copies of your newsletters without permission.
Also, you need to consider how long it would take for each person on the list to rent your marketing message. Consider if this is something that you would wish to do, if not, renting your marketing lists is a viable option. By renting your list, you can have multiple advertisements sent out simultaneously to all the subscribers on your list. This is a great way to increase your exposure to potential customers.
Some marketers choose to go with list rental instead of hiring a professional to run an advertising campaign. List rentals cost between five dollars and ten dollars per thousand impressions. Some marketers choose to rent a higher number of lists in order to reduce the cost per thousand impressions. This means that your advertising cost will drop but you won’t have to advertise as often. If you go with list rental, you will have full control over when you choose to post the advertisement. You will also be able to set up recurring advertisements that can be scheduled to run automatically, which can be very helpful if you are getting a large amount of traffic to your website regularly.
List rentals are definitely a viable option if you are trying to get into email marketing , but don’t make the mistake of thinking they are going to give you everything you need to do well. When you use a third party service, you might not even be able to control who your emails are sent to. Instead, the emails will go to a third party server where the emails go through and then into the spam folder. By using a good autoresponder program, you can catch unwanted emails before they hit your inbox, but you will have to pay the cost for this service.
In general, you will save a lot of money by not hiring a third party service to rent an email list. The cost savings will be especially great if you are a small business, have limited advertising budget, or are getting a large amount of traffic to your site. The main advantage to renting an email list is that you will be able to spend more time focusing on your business, rather than worrying about buying and managing a list. When you go with a broker, you will likely have to spend a significant amount of money in order to rent a list. This is because most brokers will charge a percentage of your sales price, which will probably include a monthly membership fee that will allow you access to the email list.
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