Vester Brinch posted an update 2 months ago
Instagram Marketing: A Preface
When Instagram first popped onto the scene in 2010, it turned out as with all other social platform: filled up with selfies, pets, photos of food.
Fast-forward to 2022 and Instagram’s transformation from your simple photo sharing app to some full-on marketing channel is virtually complete.
Just have a look at a few of the platform’s newest features! Over the last year alone, Instagram has released lots of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories, along with the new standalone video platform, IGTV.
Regardless of whether you operate in ecommerce, education, or media and publishing, it’s good to create a name on Instagram. However if you actually want to succeed, you must know the woking platform (as well as your audience) in and out, including what sort of content resonates most, building an Instagram Stories strategy, and how to track your metrics and KPIs.
Why Instagram Marketing is vital to Ecommerce Success
Everybody knows how great Instagram is for sharing photos and videos with your friends and family, but it’s also an unbelievable channel for ecommerce marketing. So why?
Well, a clear reason is Instagram’s format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their items. Whether through regular photos, videos, or Instagram Stories, numerous businesses have learned that constructing a visual presence on Instagram can hugely compliment their ecommerce marketing.
There’s the fact that Instagram users tend to be more engaged compared to the average social networking user. Even though trends do seem to show that Instagram engagement is dropping, the working platform remains producing higher engagement rates for businesses in comparison with both Twitter.
But Instagram users tend to be more than only engaged – they’re also commonly online shoppers. In accordance with research conducted recently, 72% of Instagram users report making an acquisition decision after looking at something on Instagram, with the most popular categories being clothing, makeup, shoes, and jewellery.
This shopping mindset makes Instagram users the ideal audience because they’re high-intent and quick to convert.
Another reason Instagram is so just the thing for ecommerce is related to the woking platform itself. Instagram has introduced a lot of new business-facing tools – and there’s definitely more ahead! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough a number of our internet shopping experiences will begin (and end) on Instagram.
This said, it could be an error to consentrate that merely since you don’t sell ecommerce products your company doesn’t belong on Instagram! Beyond its power to move products, Instagram is also an unbelievable place for businesses to construct brand awareness and connect with new audiences (and potential prospects).
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