Patton Wilhelmsen posted an update 6 months, 1 week ago
Email list renting is an affordable way to send direct marketing promotional materials to your email list subscribers at little or no cost. Most internet marketers begin by renting an existing email list. This way you are getting brand name recognition for free, and can build a list quickly. However, when you begin to generate serious income with your internet business, you may want to consider purchasing your own email list rather than renting one. In this article we will look at 3 reasons why purchasing your list is a smart business move.
The first reason why renting is smart is because you are not locked into any deliverability settings. Renting enables you to choose how often your subscribers receive your emails. You can choose whether they are opened on a weekly, bi-weekly or monthly basis. So even if you have a large open rate, you can increase your open rates by simply renting to more subscribers!
Another benefit of email lists is that your subscribers have the ability to unsubscribe from your mailing list at any time. With conventional mailing lists, once someone unsubscribes you are required to sort out the problem yourself. But with email lists, once someone signs up they are automatically enrolled in your email lists.
Finally, renting costs less per thousand impressions than purchasing. Buying typically only costs about thirty cents per thousand impressions, and there are still other costs to consider such as postage and delivery charges. But when it comes to sending direct email marketing promotional materials, like a coupon, a special report or sales information, the cost to deliver it is much less than renting. In fact, many times you can rent for as little as ten cents per thousand impressions!
So how do you find reputable renting sources? First of all, look for a third party independent review site. These sites typically collect reports on all the major online vendors. And then they analyze those reports for you, presenting them in easy to read charts so that you can quickly see who the leaders in email marketing are. If the vendors are well known, the charts will also show their average CPM, or cost per thousand impressions.
Avoid sending email marketing materials directly to your subscribers. Instead, you should send the emails to opt-in email lists. These are specially created lists specifically for people who agreed to receive emails from you. All the marketing messages will be sent to this subscriber list only. This ensures that only the really interested subscribers will go to the website and read the emails, and you won’t be wasting your money renting email lists to people who won’t ever buy anything from you!
The final way to find a reputable rent to buy email list broker is to talk to your friends and colleagues. You can ask them for recommendations. Your friends may even know someone who is currently renting email lists, or has used one before. This way, you can get some first hand advice on the best company to rent from. If there are no recommendations from your circle of friends, then do a search on the Internet to find some professionals.
Now you know how to buy and rent email addresses. The next step is to start doing some market research to find out what kind of offers your potential buyers will be looking for. And finally, set up an appointment with your leads. Using a lead magnet is an excellent way to generate quality leads, and you can easily rent or buy email addresses to build a targeted list of subscribers for your Internet marketing business!
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